About the role
Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
- Decide which customer attributes and segments are worth building. - Own the Telco use case library. - Define what each customer segment means commercially and how its value is measured. - Design and measure customer campaigns. - Build and use customer segments in a real customer data or campaign environment. - Own CVM use cases end to end, including:
- Churn - Retention - Dormancy - Win-back - Upsell - Tariff migration - Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement. - Work with engineering teams to specify customer attributes and segments. - Work with a Customer Data Platform or campaign management platform.
Requirements
Requirements
- 7+ years of experience. - Telco experience is mandatory. - Experience in Telco CVM, customer base management, or marketing analytics. - Hands-on experience in personally designing and measuring campaigns. - Strong understanding of Telco commercial drivers, including:
- ARPU - Churn economics - Recharge behaviour - Prepaid and postpaid mechanics - Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment. - Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade. - Strong understanding of control design, uplift, and incrementality measurement. - Strong SQL skills. - Experience with a Customer Data Platform or campaign management platform is preferred. - Experience working with engineering teams to specify customer attributes and segmen
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