About the role
Key Responsibilities
- Develop and implement public relations and corporate communications strategies to strengthen the Company's brand positioning, reputation, and media presence. - Lead publicity and communications initiatives across the Company's business portfolio, including Film & Content Production, Concert Production, Events, Artist Management, and Membership & Digital Commerce. - Plan and execute media relations activities, including press releases, media pitching, interviews, press conferences, media events, and publicity campaigns. - Build and maintain strong relationships with media, journalists, influencers, industry stakeholders, business partners, government bodies, and other external parties. - Develop compelling communication angles and publicity strategies for concerts, artists, content productions, corporate initiatives, partnerships, events, and other key projects. - Manage corporate messaging, executive communications, media materials, presentations, FAQs, talking points, and other external communication materials. - Monitor media coverage, public sentiment, industry trends, and emerging issues, and provide timely recommendations to management. - Support issues management and crisis communications, including the development of communication protocols, holding statements, responses, and stakeholder communications when required. - Work closely with Concert Production, Film & Content Production, Artist Management, Partnerships, Membership & Digital Commerce, Marketing, and other internal teams to deliver integrated publicity and communication campaigns. - Manage PR agencies, media monitoring services, vendors, project budgets, timelines, and campaign performance. - stablish PR KPIs and reporting frameworks, and evaluate campaign effectiveness, media exposure, brand visibility, and communication outcomes.
Requirements
- Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or related disciplines, or equivalent qualification at HKQF Level 5. - Minimum 8 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Marketing Communications, Entertainment, Media, or related industries. - Experience in entertainment, artist management, concerts, film/content production, media, lifestyle, sports, or cultural sectors will be an advantage. - Proven track record in developing and executing PR strategies, publicity campaigns, media engagement, and corporate communications initiatives. - Strong media network and established relationships with journalists, media organisations, influencers, agencies, and relevant industry stakeholders. - Strong understanding of Hong Kong's media landscape, social media environment, and current communications trends. - Excellent writing, editing, presentation, interpersonal, and communication skills, with the ability to develop clear and compelling messages for different audiences. - Strong project management skills with the ability to handle multiple campaigns and projects in a fast-paced environment. - Mature, proactive, resourceful, and able to handle sensitive or confidential matters with sound judgement. - Experience in team management is preferred, with prior experience at supervisory level. - Good command of written and spoken English and Chinese, including Cantonese and Putonghua.
Benefits
- Attractive remuneration package - Career progression opportunities - Discretionary performance bonus - Medical & Dental insurance - Birthday leave - Anniversary leave - Study leave - Study subsidy scheme - Employee property loan / personal loan scheme - Numerous other staff benefits
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