About the role
Makaseb is hiring a Senior Performance Media Buyer.
We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.
Job Description:
- Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms. - Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals. - Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability. - Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling. - Analyze performance data and translate insights into clear strategic actions and growth opportunities. - Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities. - Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures. - Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities. - Provide clear creative direction based on performance data, and continuously identify winning creative patterns. - Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies. - Build and present performance reports and strategic recommendations to stakeholders. - Identify performance gaps, diagnose their root causes, and proactively implement solutions. - Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities. - Contribute to the development of the broader digital growth and marketing strategy.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in Performance Media Buying, with proven experience in E-Commerce. - GCC E-commerce experience is a MUST. - Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend. - Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads. - Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce. - Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica. - Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability. - Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy. - Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation. - Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset. - Portfolio / Case Studies are required, demonstrating measurable scaling and business results.
Benefits
- Working days: 5 days (From Sunday to Thursday) - Working Hours: 9 hours (From 9:00am to 6:00pm) - Work Model: Hybrid (4:6 days on-site per month) - Health, and social insurance. - Learning & Development. - Gym Subscription Discount
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